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FAQ #8:
I am starting my business selling widgets and I'm wondering if I should spend the money to develop a Web page?
A Web page is great for showing off products and getting people interested enough
to buy your book or subscribe to your service, or order your product.
It may not be as productive for you if you are selling your consulting time to
organizations rather than individuals and if your work is developing customized solutions to
organizational problems.
Check out other people's pages and see what types appeal to you. What makes you want to
know more about the business or buy the product? If you do decide to develop a Web page,
you will probably want to get expert advice in designing it, and you'll need to plan for
time (and money?) to keep it up to date and continually interesting.
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